Do you want to know how your website is performing?
Nowadays, many people rely on Google and other search engines for information. You may have a fantastic website with a great design, but if your SEO requirements are missing in action, visitors won’t be able to find it!
Whether you run a popular blog or online store that is constantly changing, ensuring the site’s SEO is up to scratch should be one of your top priorities.
How can you make sure your site’s SEO needs are being met?
There are some simple steps that should be taken to ensure the search engine optimisation of a website. First, it is important to know what keywords visitors use when they visit this page and understand how those words rank in relation to other websites on Google or any other major search engines.
Sometimes modifications need to occur, so these two points match up better than before – for example if someone searches “buy iPhone x”, but there was no mention about an iPhone X anywhere on the webpage, then another keyword might have been used, like Apple phone deals and could lead them down a different path instead of just buying one type of cell phone which may not necessarily be their first choice.
An SEO audit can help you identify where your website is failing so that you can increase its visibility in Google search results. With this knowledge, you’ll be best placed to take action and improve your rankings!
Our free SEO audit service will give you a detailed report of the areas on which we need to focus our efforts. We’ll also provide recommendations for improving your site’s performance in the SERPs. You won’t have any questions left unanswered after our analysis!
What is an SEO Audit Service?
The SEO audit service is essentially a health check for your website to ensure it is correctly optimised for search engines such as Bing, Yahoo and Google, giving an overview of what is happening on your current site. It provides you with the missing information you need to improve your visibility on search engines.
The difference between this kind of check-up and an SEO audit is that most website owners are not necessarily motivated to work on their site’s optimisation requirements. Furthermore, where do you start?
Well, the first step is to check how healthy your website is with a comprehensive audit of your site.
The audit will cover four key areas:
- KEYWORD PERFORMANCE
- ONSITE SEO
- PAGE SPEED
You will discover how many keywords your website appears for in Google and what position they occupy.
With this service, you can easily find out how well your website is performing with regard to Onsite SEO. This includes what actions you need to take in order to improve your site’s performance.
So you will discover what you need to do, why it is important and how to do it.
In addition, you will learn how fast your website is and how to improve the load time score (even if it’s pretty quick already!)
Finally, you will find what links are connected to your site and how many backlinks your website has vs your top competitor.
You will receive a performance score out of 100 for the overall SEO health of your website. In addition, you will get a score for each of the four key areas covered in the report.
This audit will give you the foundation needed for your own SEO strategy, with a focus on increasing traffic, improving conversion rates and enhancing brand awareness.
After filling in your details, you will be taken to the audit page. Here you will enter your country and your main competitor (this step can be skipped if needed). The SEO Audit will then start. Depending on the size of your website, this usually completes within a few minutes.
There’s no denying that a strong SEO strategy is essential for any business. This report will help you identify what your keywords rank for, how they compare to the competition’s content related to those same words, and actionable steps that can be taken if there were concerns around certain rankings.
Keyword performance is an important part of search engine optimisation (SEO) because it ensures that website pages are high-ranking when people use specific phrases or terms in their searches on Google.
The keyword research phase will help you find keywords with low competition and a good volume, which can then be used to create content for your page’s meta tags and title snippets, as well as the body text for each web page.
It should also give insight into how visitors interact with certain words, so you know what they’re looking for when searching through different sites; this information helps prioritise where to place more focus during SEO efforts.
The analytics contained within this report provides insight into which ones specifically need attention from marketers so we know where our efforts should go next – whether it be optimising existing content with more relevant information about those particular topics or creating new articles altogether as supplemental material.
The best way to do that is by looking at the results of your search terms, website clicks and customer engagement in order to understand what queries people are searching for when they find you on Google searches.
Beyond helping search engines understand what you’re trying to say on your page, proper SEO also helps users find the information they need quickly and clearly.
In essence, good SEO will help both humans (i.e., when they come to visit), as well as search engine algorithms, better interpret what it is that a human sees after visiting any given webpage in order to provide them with precisely the kind of content one would expect from reading its title or description–so successfully implementing a solid strategy for on-site optimisation should be at least part of every website owners plan.
The process of onsite SEO is all about making your website appealing both to search engines and the user. It reviews everything from how it looks to what’s behind-the-scenes coding that won’t be visible to a human visitor, improving not just its public face but also anything else that might make it rank higher in SERPS or bring more visitors.
A major difference between how humans and bots evaluate websites comes down to what they can see: while we are able to look at content in its entirety, bots may be limited by just getting small snippets here and there as they follow links around on our site – which means their algorithms will heavily weigh things like page rank (or link popularity).
There’s a lot to consider with regards to onsite SEO. It is important that people take into consideration the off-page optimisation of their website before they start working on-site improvements, as these are foundational in building an effective strategy for achieving success.
WHEN IT COMES TO WEBSITE PERFORMANCE
– SPEED SELLS!
Depending on how well a website performs, it can make or break your business. If people are frustrated with the site because of its slow load times and lack of responsiveness to their input, they will not buy from you no matter what product you offer! Website optimisation has become an essential part of modern web design as it focuses on improving performance by reducing loading times which have made websites more frustrating for users.
Think about how fast your internet connection is. Think of the last time you were waiting for something to load on a website, and it took an eternity because they had either outdated software or their server was down? The same thing can happen with websites. If people are impatient enough, then they’ll leave even quicker than before. If we want our businesses to stay competitive in today’s digital world, there needs to be attention paid towards making sure that every single one of them loads as quickly as possible, so people don’t get frustrated sooner rather than later!
Your website is the most important marketing tool you have, and it’s even more critical to make sure that your site loads quickly. Websites with slow load speed suffer from higher bounce rates, lower conversion rates, poorer rankings on Google search results pages (SERPs), and a bunch of other problems. It’s been made clear by Google for years now- faster websites = better experience = better ranking!
Search engines like google are the hidden backbone of the internet. Without these algorithms, we would have no way to find information, and without links between web pages, it turns into a vast repository for documents that don’t necessarily relate or support each other at all. Links make it possible not only to find related content but also differentiate what’s best from the mediocre competition–thus allowing us as users with limited time on our hands access straightaway.
A good backlink can give you a competitive advantage and help to improve your website’s ranking. But there are some things you need to know about how they work: the difference between an innocent link that will not get penalized and one which won’t last long on Google or Bing, what types of links should be pursued in order for them never go away — all this is important information if we want our business webpages rank higher!
A bad backlink can be damaging to your search rankings. A page with little or no credibility is unlikely to help you rank well in Google; this will result in a loss of potential website traffic for your site.
This type of link devalues the original content and makes it difficult, if not impossible, to attract visitors from organic searches on major engines like Google, Yahoo! and Bing.
A bad backlink can lead to a drop in keywords ranking as an individual has less control over their PageRank score when they have multiple links pointing at them that are unrelated and poorly targeted. These factors may also make it more likely that you’ll find yourself penalised by algorithms such as Penguin, which look specifically for unnatural link patterns.